In fact, the American Society for Dermatologic Surgery annual meeting in Nov. 2016 put a spotlight on the male cosmetic market.
“It is a growing segment that will continue to grow as more cosmetically-inclined millennial men age. It is also a market that many physicians are not prioritizing, allowing physicians [who do pursue it] to differentiate themselves from their competitors,” says Dr. Terrance Keaney, a keynote speaker at the meeting.
Because a man’s physical features are much different than females, a cosmetic doctor must take care when working with a male patient. If his facial shape is too masculine, he’ll look angry or threatening. Too soft, and he’ll look feminine.
That’s why different injection patterns for dermal fillers and a higher dose of neuromodulators (Botox) are often required for male patients. Care also must be taken to avoid giving men an unnaturally arched eyebrow or a high cheek apex.
How Can Dermal Fillers Help?
Men are concerned with the same age-related changes as women: wrinkles, volume loss and sagging skin.
Dermal fillers add volume in just the right spots for a more youthful, virile appearance. Areas of the face commonly treated among men are the nasolabial fold between the mouth and the nose, the cheeks where volume is lost and the hollows beneath the eyes. A dermal filler doesn’t relax muscles like Botox does. Rather, it adds volume back to your appearance. The effect can last for several months or up to five years, depending on the product used.
Since men’s faces are shaped differently and they have flatter cheeks, lower brows and sharper jaw lines, it’s important to find a physician who has experience treating men with cosmetic services and aesthetic surgery.
Dr. Krikorian has years of experience helping both men and women look their best. Whether it’s a simple prescription for Latisse or a complete refresh of the face, he has the skills to make everyone look youthful, vibrant and, most importantly, completely natural. Call today to schedule a consultation.